Strategy Without Execution = Death

Writing is hard.

The lessons I’ve learned haven’t come with ease. I’ve overcommitted and underdelivered, a sure recipe for failure with clients who rely on you to produce. The hard lesson of entrepreneurship or any solo business venture; failure is inevitable and you’re responsible for ALL of the work.

I’m happy. I get to write blogs, articles, network with new, like-minded professionals who share the same mission: Produce remarkable content, grow their business, share their story with more people, and of course, generate more revenue!

What about when someone needs a well-written 1,500 word SEO optimized blog post on an unfamiliar topic? You need to do research, craft an outline, write a draft, edit the draft, format, add internal/external links, insert quotes, oh wait, shit. I forgot an image. Search for an image – 20 minutes later – you find one you like!

A headline, crap! Wait, what is the purpose of this post? Why did I write this? Why is my client’s audience interested in this?  Does it make sense? Does it flow? Ah!

See, I enjoy this sensation. The slight stress promotes creativity for me to think on my feet and make decisions. It forces me to write, no matter what.

Should I write a blog post about what goes through my head under the pressure of a tight deadline? What about the editing process? How do you handle writing about projects which you aren’t an expert in?

My point? I can talk a big game and over back it up but sometimes I don’t. I’m not perfect, but I’m working on it. Learn how to execute on your strategy and anything is possible. I’m always working on mine.

Reaping the Harvest of the Fall – Daily Recap

I rarely post on Facebook.

Last night after a remarkable day I felt I had a lot to share.

Some of the highlights include;

  1. Woke up at 5:30AM, made my bed and wrote my 5 Minute Journal (small wins)
  2. Ate a healthy breakfast and wrote two blog articles for current clients before noon.
  3. Quick 30-minute workout to boost my energy which fueled my crazy afternoon!
  4. A successful interview for a short-term contract project which I am excited about.
  5. Two hours later – phone call with an offer for the job =) woohoo!
  6. Strategy call with a Business Partner related to our prospective marketing agency
  7. Wrote 1,000 words on a potential business plan, 1,000 words of a book I’m working on.
  8. Saw Brandon Stanton, Author of “Humans of New York” speak at UNC-W about life lessons, personal development, and leadership. His story was remarkable to hear in person.
  9. Finished my day with a healthy dinner, wrote my “morning pages” at 10-11PM, and ran 2 miles with a friend to calm down my mind and prepare for bed.
  10. Time to reflect. I MADE time to reflect on my day, recall the memories, emotions, and experiences. I want to remember them as vividly as possible.

Today the momentum has continued nicely and productivity is at an all-time high. Momentum is critical to accomplishing major projects. A consistent effort towards specific goals is vital. Make sure you make progress every day.

I woke up at 6AM this morning again. Sure, I’m a little tired today, but you cannot rest in times of greatness. That’s when you need to be humble and remember what it took to get to where you are today. When you start seeing results and making progress, wonderful things will happen.

The seasons are a great analogy for life. Plant the seeds in the spring, water them in the summer and reap the harvest in the fall. Right now, I’m grateful for the seeds I’ve nurtured over the last six months, for all the blessings that continue to find me.

Point is – the fear I had of taking major risks to drastically change my life, was purely fear. I’m one day closer to a life that I desire to live and work which I want to do for the rest of my life than I ever have been. We all strive for self-awareness, and it is the most powerful asset you could ever possess or obtain.


Original Facebook post – 9/26/2017 around 10PM EST



I don’t share much on Facebook and am working on growing my blog as a place to share interesting content and experiences in my life. I was fortunate to learn about Brandon Stanton, Founder of Humans of New York this evening at UNC-W. I’m sure you’ve seen his images and read his stories at some point in the depths of the internet.

His stories are of the lives of strangers, but more importantly the power of listening to someone and allowing them to talk about things that are often uncomfortable to discuss.

The journey of his life as an artist is one I’ll never forget and I highly recommend his blog.

Today was an amazing day. One of those days where you feel a small sense of reward for the consistent hard work we put in each and every day. I just want to say no matter what you love to do, go 110% in on that ONE thing and pursue with all that you have.

On a completely unrelated note since I’m tired, today was the 2nd day in September that someone said, “You remind me of Tony Robbins”, or “you should be a motivational speaker”. I only enjoy helping people become better, and love the reference of course.

I love being able to think in someone else’s shoes and see things from their perspective. If I can help even in a small way, I feel a sense of accomplishment. I’ve been through and continue to go through my own problems.

The day I began listening to understand instead of respond, was the day I changed my entire belief system and put my life into perspective.

What a great day.

The Law of Attraction Strikes Again…

What is a coincidence?

I’m a firm believer in “The Law of Attraction”, and the idea that what you choose to think about is what you will become. This isn’t strictly positive thinking to help refrain from negativity, we all have that. With that said, I realized that I used to focus on things that were not constructive to the growth of my life. I needed to focus on things that I could control instead of complaining about my problems. I created my problems for myself.

Where I spent my time and who I spent it with was defining the person I was becoming. This wasn’t all bad, but much of my life was controlled by habits and routines that I couldn’t even explain. All I knew at the time is that change was necessary to make even the smallest of progress.

I want to share this story because for reasons which are inexplicable to me at the moment. People and ideas continue to come to me as I focus more and more attention on the problems, as well as potential ideas that I have in my life. I had a very unique experience over the weekend and I feel that sharing it may provide some value.

I’ll do my best to keep it brief.

My financial situation has been rather interesting since I left my job, moved to NC, and started a business as a Freelance Writer. Of course, I knew this transition would not be easy. I left a lucrative field in a thriving market to pursue a passion project… what in the hell was I thinking? The answer to that I’m still not sure, maybe I’ll go back soon…

Anyway – I sat at a local coffee shop running through my finances, debts, student loans, credit cards, etc… As someone who didn’t grow up wealthy, I’m sure you understand this is not a “fun” thing to do. It is necessary, however, in order to find ways to make the changes to improve my life. I made some phone calls, texted some friends, and decided that a Financial Advisor is a great option to help me with this decision.

But wait, what business does a Financial Advisor have with an in-debt 24-year-old college graduate? Not much…

I was fired up, ready to tackle the financial elephant of my life and take control. After finishing up my 2nd coffee and some work for the day, I headed to a driving range to clear my mind, hit some balls, and think about what I could do.

I happened to strike up a conversation with a guy on the range as I walked up, not unusual for me, but odd at first nonetheless. After a little small talk and some “closest to the pin” games, we talked business. Let’s call him Jim (his name wasn’t Jim).

Jim turns out to be a retired Financial Advisor who consulted for major organizations for over 25 years. Jim took a liking to me and since I had all of these major questions on my mind, I pitched him. A 30-second overview of my life, financial situation, and major life goals. I saw no value in holding back, who knows if I’ll see Jim again. Though I’m hopeful our paths will cross again.

The only way I can describe such an experience is divine timing. I trust that everything in life that happens to us happens for a reason. Today, I’m confident in saying that I have a goal plan to tackle my finances and focus on my business with a clear mind.

The poor decisions I have made and adversity I have faced have gotten me here today. I now realize the importance of seeing opportunity in adversity. Be mindful of your decisions, they will shape who you become, and there is a reason you are where you are today.

I started my blog because…

I started my blog because…

I always wanted a blog, and the more time I invested in my own journey to self-discovery, the more I realized that so many people are struggling with the same problem all over the world.

What is my purpose? What are my strengths? What are my dreams?

I wanted a place to share my experiences while acting as my support system through this journey into a new phase of my life. This new phase of my life was one I was embarking to make massive changes in my life to become a better person and no longer take advantage of the blessings I’ve been given.

I woke up one day realizing that my life was the product of other peoples dreams. Never what I aspired towards or dreamt of. When I started thinking from my heart and dreaming of what my life’s purpose is, I realized that major changes needed to be made. None of which have been easy. The process of setting small goals to improve my lifestyle and change habits that were limiting the growth of my life.

For me – joy, happiness, passion, and achievement play a crucial role towards those goals. Great satisfaction was achieved when I sold my TV months ago and began the habit of reading a lot, every day. I started to read and write for thirty minutes each before I would get to the office. This was a small but drastic change in my life. I found a new level of passion for writing. I realized the impact it has on the quality of my life, my relationships, and enjoyment I had each day. Though I’ve changed many other habits during this time, these are the two that have helped me become the person I am today.

When I write, I feel closer to achieving my dreams and fulfilling my purpose in life. After all, jumping into a career as a Freelance Writer from a few software sales jobs into the easiest transition or the wisest decision at the time. I’m still struggling each day. When I don’t write, I don’t feel myself, and that is when I confirmed any doubt. I made the right decision and will succeed at this. I have no choice.

Where to begin?

I knew little about professional writing before deciding to make a career of it. I had never written professional copy, ads, blog content (except my own), articles, but knew writing had a special place for me. As I continue to develop my skills as a writer, the process of mastering learning alone keeps my hand moving and head in the books as often as I can.

Clarity entered my life and memories became more clear the more I wrote.  I became more curious about the world around me more than I ever had in the past.

I started practicing…

I found this book called “How to be a Writer, by Barbara Baig and at first wasn’t sure what to expect of it. I didn’t know her but knew that if I ever wanted to achieve ANYTHING as a writer, I needed to practice. Also, going to a university or college to take a course is not an option, so I decided to educate myself through diligent research and learning from accomplished professors and authors alike. As I flipped through the pages it became clear I had made the right choice.

Barbara’s book aided me to cultivate a disciplined daily writing practice. After all, the most important aspect of being a writer, is, of course, writing. Her book inspired me to search into what she calls the creative and content mind to expand my capabilities as a writer. Some of these practices include; creativity, memory, observation, imagination, curiosity, and using the subconscious mind. Instead of only writing when times were tough, I began to practice and is what I credit for me writing this today.

So how are things going so far?

Freelance writing has taught me a lot about myself in a few short months.

Here’s a short list of some of the writing topics and lessons I’ve learned thus far:

  • SEO and Keywords
  • Social Media Management
  • Social Media Marketing
  • Copywriting
  • Email Marketing
  • Advertisements
  • Blog Posts
  • Article/Magazine Content
  • Newsletters
  • Press Releases
  • Copywriting
  • Image editing/resizing
  • How to create Infographics
  • Basics of HTML/CSS
  • WordPress Customization

Let alone the time and effort spent on courses, books, and other resources to continue my efforts towards writing mastery.

Are you a writer? What is the purpose of your blog? What recommendations do you have for a new freelance writer expanding his business and portfolio?

I started this blog to be a catalyst for change while expanding my presence as a writer, blogger, author, and life enthusiast. To show those who are unsure that it is possible to change careers and succeed doing what you love. A place to share my journey into a career as a professional writer. Succeeding as a freelance writer is similar to that of an independent business owner or Entrepreneur. It is draining to handle pitching to new clients, manage current projects, meet deadlines, update websites, and handle all business matters all at once. I couldn’t be happier. I love the grind.

Lifestyle Writing

Lifestyle writing is exciting to me because it allows me to share with you the push and pull of life. The surface of my writing career has hardly been scratched and some days I wonder why I do it at all. For many of us, myself included, life isn’t easy. We take risks and then question every move we make wondering if it is the right one.

I end this post with a quote from Seneca inspired by my role model and Author, Tim Ferris. As Seneca wrote in his Moral Letters to Lucilius, “Therefore, we should decide what we wish, and abide by the decision.” “It is bothersome always to be beginning life”. This should have been proposed to me years ago, maybe I would’ve listened.

“A jack of all trades, master of none” is the mantra I’ve been proclaimed to live by for years. I’d master one thing for a short time and when a new idea came to my mind, completely shift gears and focus on something else. I wouldn’t push past the barriers of discomfort and drive towards new possibilities. I’d stick within my comfort zone of a subject and that was all.

You know what I think? I think my youth’s ignorance taught me a lesson. A lesson that I’ll remember for my entire life. A lesson of respect and appreciation for another’s way of thinking. A lesson to always remember in the end – the more wisdom and knowledge we have, the less we actually know.

Adversity is Either a Friend or Enemy of Your Life – The Decision is Yours

“The obstacle is an advantage, not adversity. The enemy is any perception that prevents us from seeing this.” – Ryan Holiday

Thank you to the “Five Minute Journal” that I write each day for this quote from Ryan Holiday, the Author of “The Daily Stoic“, The Obstacle is the Way“, and more.

Each day we wake adversity is staring us directly in the face – even before we get out of bed. This comes in many forms including; Physical, mental, emotional, social, spiritual, financial, and more.

Now, however you view adversity – be it a challenge, an obstacle, or difficulty – can help you see the good in bad situations. Our most important memories in life are often those we make in the midst of emotional crises with heightened levels adversity.

This video below from Jocko Wilink will shed insight into how you can react during moments of doubt or uncertainty. I watch this in the morning and convince myself that my problems, frustrations, and more will all lead to results that will allow me to progress and grow in my life. The word “GOOD” will be forever changed in your vocabulary, at least it has for me.

The perspective of adversity often changes when viewed as an opportunity. Life revolves around taking advantage of obstacles and solving problems. A sense of empowerment will fill your spirit when you begin to overcome feelings of adversity and turn them into constructive obstacles that you WILL get past.

My entire life changed when I flipped the switch on how I perceived my failures. The learning process began which convinced me to the values that defined my life. Followed by a completely changed outlook on life.

We all struggle with adversity. Next time you find yourself with a minor or major moment of adversity, be mindful of the potential outcome or result when you overcome it. The fulfillment or gratification you will achieve when it is behind you will make it all worth while.

Remember, the obstacle is an advantage. Never stop learning from your mistakes, failures, and the major defining moments of your life.

Jump your way to success!

If you want to be successful, you have to jump, there’s no way around it. When you jump, I can assure you that your parachute will not open right away. But if you do not jump, your parachute will never open. If you’re safe, you’ll never soar!” – Steve Harvey –

I can’t think of any better quote to kick off this post than from the man himself, Steve Harvey. I believe it comes from his book, “Jump: Take the Leap of Faith to Achieve your Life of Abundance“. This was quoted to me a few months back before I quit my job by a close of my mine. The words have not left my ears since. I think about them every time the little voice in my head says “what in the world are you thinking“. Some days I’m certainly not sure, but I am certain. I’m certain I made the right decision for my well being. I jumped. I’d actually say I jumped a few times before I actually felt like I landed anywhere close to where I expected. I still feel like the parachute is waiting to be opened, but I haven’t hit the ground yet. I certainly didn’t expect to be where I am today, writing this blog…

This picture speaks volumes to my life. Just jump, you’ll never know what will happen until you jump. If you are thinking about your future, what you could accomplish, or dream of doing with your life, just jump. Don’t overthink it. Don’t get caught asking yourself “what-if”, this is a form of procrastination which will eat you alive from the inside. It can be crippling to your health, mentally and physically, to stay at your current job if you are unhappy, to remain in a negative relationship, or stick around friends who aren’t helping you grow. These decisions don’t come easy, but you’ve got to jump sooner than later.

Personally, I’ve made a lot of sacrifices in my life to be where I am today. I’m incredibly lucky to be where I am at, to have jumped. I am risking a lot to change my life to pursue dreams that aren’t yet clear. I do know one thing. I love writing. I love mindlessly spilling words onto the page or hammering away the keys of a keyboard to produce something unique to my life. I never knew it could have such a powerful impact on my life but it certainly has. What writing does for me is what closing a deal does for a Sales Rep (which I’ve done), it’s what the engineer gets from finishing a large project, the architect from designing a masterpiece, an artist finishing a piece of work, you get the point. It is a feeling of fulfillment, accomplishment, and achievement followed by a desire to keep going. To continue improving and becoming better each day.

What do I think of when I see this photo?

Memories of fear in my life. The fear of my first runs down the Extreme Terrain backcountry in Breckenridge, Colorado. The fear of another false summit throughout my first hike up Mount Washington. The fear of massive waves crushing my spirit and confidence paddling out for my 2nd time surfing. The fear of missing out on an opportunity (or FOMO). We are always missing out on something. Make sure you are focusing on what’s most important so you limit this feeling.

I’ve spent this beautiful Sunday in Wilmington, NC writing, basically all day. I edited my website (I hope you like the new theme), signed up for a WordPress course, and Web Design course to work on the important skills as a Freelance Writer. Oh yeah, I also completed my first paid Freelance Writing project today. They loved my work enough to extend the contract for another two weeks or so. I’m really excited and hope to deliver nothing but the best (or my best) from this point on! I’m not rich yet, but as Tony Robbins says, “Progress Equals Happiness“.

I’m incredibly grateful for everyone in my life. Thank you all for the constant help, guidance, support, and love through all the shenanigans over the years. Most importantly my family, friends, and acquaintances along the way.

If you need any type of writing done; content, blog, social media, articles, etc… Let’s chat!

Have an amazing week everybody!