Strategy Without Execution = Death

Writing is hard.

The lessons I’ve learned haven’t come with ease. I’ve overcommitted and underdelivered, a sure recipe for failure with clients who rely on you to produce. The hard lesson of entrepreneurship or any solo business venture; failure is inevitable and you’re responsible for ALL of the work.

I’m happy. I get to write blogs, articles, network with new, like-minded professionals who share the same mission: Produce remarkable content, grow their business, share their story with more people, and of course, generate more revenue!

What about when someone needs a well-written 1,500 word SEO optimized blog post on an unfamiliar topic? You need to do research, craft an outline, write a draft, edit the draft, format, add internal/external links, insert quotes, oh wait, shit. I forgot an image. Search for an image – 20 minutes later – you find one you like!

A headline, crap! Wait, what is the purpose of this post? Why did I write this? Why is my client’s audience interested in this?  Does it make sense? Does it flow? Ah!

See, I enjoy this sensation. The slight stress promotes creativity for me to think on my feet and make decisions. It forces me to write, no matter what.

Should I write a blog post about what goes through my head under the pressure of a tight deadline? What about the editing process? How do you handle writing about projects which you aren’t an expert in?

My point? I can talk a big game and over back it up but sometimes I don’t. I’m not perfect, but I’m working on it. Learn how to execute on your strategy and anything is possible. I’m always working on mine.

2 thoughts on “Strategy Without Execution = Death

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